You can use Google Analytics to track and report on your program's traffic. To do this you'll need to get a Google Analytics tracking ID by setting up a property in your Google Analytics account. If you don't already have a Google Analytics account there are some instructions on the Analytics Help page.
Once you have your tracking ID you can add it by opening the Manage workspace and going to Settings > General > Account. Please note the Google Analytics tracking ID generally starts with 'G - ' followed by your tracking code.
Note: Google Analytics 4 has replaced their Universal Analytics product. Read more here.
What can I track in Google Analytics?
Outside of what is available in Award Force, Google Analytics can be used for additional data such as:
the volume of visits, page views to your program
average session time, time spent per user
demographics, country of visit
technology eg. type of browser, device used, PC versus mobile etc