Social sharing configuration

Social sharing icons are placed in various locations throughout the Award Force platform to encourage social sharing of your program. By default, five social sharing icons are displayed wherever social sharing buttons are placed. 


Which social networks and their order are not fixed, but depend on the individual's social media behaviour. The expected most relevant options being automatically displayed, in order to maximise the likelihood of engagement.

If you'd like to control which social networks/tools are displayed and their order, you can do so by creating a free account with AddThis (more on this below). This optional feature can be deactivated if not appropriate, for example, with internal company programs.

Note: if the 'Request explicit consent to cookies from users' option is turned on in an account, social cookies need to be accepted before the social sharing buttons will display. Accepting social cookies is an individual user decision and cannot be enforced. Read more about cookie settings. If the cookie consent option is not turned on, consent will be assumed and the social sharing buttons will display.

Activate/deactivate social sharing

  1. In the Manage workspace, navigate to Settings > Communications > Social
  2. Select the Activate social sharing buttons checkbox
  3. Add a default sharing message, share title, description, and share image
  4. Save

To deactivate social sharing, deselect the Activate social sharing buttons checkbox before saving.

Configuration options explained

Default sharing message

The default sharing message is passed to social networks that support seeding a message that the user can otherwise write or edit themselves. It's a good idea to write something that you would like your users to say when sharing a message about your program. Most commonly used by Twitter and Tumblr.

Share title

A share title is passed to social networks that support a title with the share. Most commonly used by Facebook, LinkedIn, and email.


The description is passed to social networks that support a description with the share. This also doubles as your program's SEO description in search results. This is most commonly used by Facebook, Tumblr, and search engines.

Share image

A share image is passed to social networks that support an image share. Facebook recommends images of 1200 x 630 pixels (at least) for best display on high-resolution devices. However, bear in mind that the image will be resized down to 470 x 246 pixels for preview display in Facebook news feeds and 506 x 253 pixels in Twitter feeds. Don't upload an image less than 200 x 200 pixels as they may not be used by social networks. Most commonly used by Facebook, LinkedIn and Tumblr.

Note: in the absence of a share image, your program's home page logo will be used. Should a home page logo not be present, the header logo will be employed. In the event that neither of those images has been added, the homepage background will be shared. 

AddThis profile ID

Connecting your program to AddThis is optional. If you use AddThis for social analytics you can put your profile ID in here to track statistics and manage the buttons displayed. Please follow the instructions below if you are using the AddThis tool.

What is used by social networks?

  • Facebook will use the Share title, Description, and Image
  • LinkedIn will use the Share title and Image
  • Twitter will use the Default sharing message
  • Tumblr will use the Default sharing message, Description, and Image.
  • Email will use the Share title

Here's an example of what the result looks like in a Facebook newsfeed when an Award Force account is shared:


Using AddThis

  1. Log into your AddThis account
  2. In the 'Select a Tool' area, choose Share Buttons
  3. Choose the Inline tool type and click Continue
  4. Under 'Sharing Services' choose the Selected by You radio button
  5. Add or remove your desired social networks using the tools provided in 'Select Sharing Services'
  6. In the next tab, Design, customise your view using the available options
  7. If you'd like to display the share counts, open the next tab, Share Counters, and select your desired options
  8. Should you decide that you'd like to hide social sharing on desktop or mobile devices, this can be configured in the next tab, Position
  9. In the last tab, Behavior, add your Award Force program home page URL to the 'Show on Only These Pages' box
  10. Click Activate Tool
  11. At the top of the page, click Profile Settings
  12. Copy the ID found under the 'General' heading
  13. Open the Manage workspace of your Award Force account and navigate to Settings > Communications > Social
  14. Paste your AddThis ID into the AddThis profile ID field
  15. Save

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