Can I personalise emails? What are merge fields?


Merge fields are system tags which pull information automatically from within the user profile and/or entries. Merge tags are a way to populate notifications and certificates with personalised information like a user's name, the name of their entry, their category selection, and more.

Merge fields are available in the following places in Award Force:

  • Broadcasts 
  • Notifications, including review flow notifications
  • Award certificates
  • Packing slips

Some merge fields are essential to the successful management of your program. For example, the merge field used in the account confirmation notification - which is sent to new users when they register - contains an important link which allows new users to verify their email address (see below). This is a required step to complete registration.


The curly brackets {} are merge fields. When the message is sent the merge field is replaced with data. For example, the {confirmation_url} field will be replaced by a unique confirmation link for new users to click to confirm their account.

When merge fields are available they'll appear as clickable links.


To add a merge field, all you need to do is place your cursor where you want the merge field and then click the merge tag you want, it will automatically be placed where your cursor is in the Email subject line, Email body or SMS body:


Note: broadcasts are available with Plus and above plans. 
Important: to comply with local laws, SMS notifications cannot be sent to UAE residents between the hours of 9pm and 7am. 

Custom merge fields

You can create custom merge fields from fields you’ve created by using the {entry_field:abcd1234} and {user_field:abcd1234} merge fields, however, these are subject to the notification trigger type.

Example: Trigger: Entry submitted


For this to work you’ll need to replace the 'abcd1234' sample slug with the actual slug for the field. The slug is the unique ID for each field which can be found at the very end of the URL of that field. To find it, go to Settings > Entries > Fields and click on any field to open it for editing in your browser. Check the URL in the browser address bar and you’ll see something like this:

The eight-character code at the end is the slug. This is the unique ID that references that specific field. If it’s an entry field the merge field in this example will look like this:


If the field is a user field then it will look like this:


Tip: to learn more about slugs please refer to What is a slug?

Need more help? Get in touch!

We're here to help if you need it. Simply get in touch with our Client Success team through one of the methods available at the base of the page.