You can use Google Analytics to track and report on your program's traffic. To do this you'll need to get a Google Analytics tracking ID by setting up a property in your Google Analytics account. If you don't already have a Google Analytics account there are some instructions on the Analytics Help page.
Once you have your tracking ID you can paste it into the Award Force dashboard at Settings > General. Then click the Save button.
What can I track in Google Analytics?
Outside of what is available in Award Force, Google Analytics can be used for additional data such as:
- volume of visits, pageviews to your program
- average session time, time spent per user
- demographics, country of visit
- technology eg. type of browser, device used, PC versus mobile etc
- comparisons over time periods
- real time traffic etc
This is by no means an exhaustive list but gives an indication of what all you can track through your GA account.
Need more help? Get in touch!
We're here to help if you need it. Simply get in touch with our Client Success team through one of the methods available at the base of the page.