Our team is happy to add tracking codes or pixels to your account! Simply contact support with the code you wish to add. Once submitted, our engineering team will review the code and, if approved, it will be added to your account and be visible in the Manage workspace under Settings > Communications > Social.
By default, we will add your code to the footer unless you specifically request it to be added to the header.
What can I track?
What you can track is completely depending on the type of tracking you wish to use and how that tracking is configured. For example, Google Analytics, Google Tag Manager, and Facebook Pixels are all engineered to track different items. As this technology is always changing, it's best to check with your provider directly on what they are able to provide. You can check out these helpful guides for more information:
My tracking does not seem accurate - why is this?
If you are using cookie consent (required for GDPR), your tracking codes or pixels will not be loaded until the user explicitly consents to the relevant cookie type.
The user does so by selecting their preferred cookie options when registering for or first visiting your program. This opt-in is an important part of GDPR compliance.
Please see What does the 'Cookies in use' banner mean? for more information.
Why is my tracking code classified as a marketing cookie?
Facebook Pixel and Google's Google Tag Manager (GTM) are considered marketing cookies as both are used to deliver targeted marketing to users.
However, we do acknowledge GTM code can sometimes be used for analytics purposes only. Please see What does the 'Cookies in use' banner mean? for more information.
Should your GTM code only be used for analytics and you would like your code reclassified, please submit a request stating that this code is for analytical purposes only.
Need more help? Get in touch!
Simply send us a message via this form and we will get back to you quickly!
Our globally distributed client success team are here to help 24 hours a day, Monday to Friday (business hours).