Can I add a pixel or tracking code to my account?


Tracking codes or pixels can be added globally to your account. Please contact support with the code you wish to add.

Once submitted, our engineers will review the code and, if approved, will be added it to your account and be visible under Settings > General > Social (tab).

Our default behaviour is to put this code in the footer, as it delays javascript load time to the end of the page, enhancing user experience of Award Force.

While we don't recommend it, we can add the code instead to the header on request (dependent on code review).

Note: The code is added to all pages of your account through either the header or footer. It is not possible to have the code loaded only on some pages. As a SaaS system we cannot accommodate individual requests.

My tracking does not seem accurate - why is this?

If you are using Cookie consent (required for GDPR), your tracking codes or pixels will not be loaded until the user explicitly consents to the relevant cookie type.

The user does this by checking the relevant cookie type checkbox when registering for, or first visiting your program. This is opt-in is an important part of GDPR compliance. 

Please see What does the 'Cookies in use' banner mean? for more information.

Why is my tracking code classified as a marketing cookie?

Facebook Pixel and Google's Google Tag Manager (GTM) are considered marketing cookies as both are used to deliver targeted marketing to users.

However, we do acknowledge GTM code can sometimes be used for analytics purposes only. Please see What does the 'Cookies in use' banner mean? for more information.

Should your GTM code only be used for analytics and you would like your code reclassified, please reach out to us via and submit a written request stating that this code is for analytical purposes only.

Need more help? Get in touch!

We're here to help if you need it. Simply get in touch with our Client Success team through one of the methods available at the base of the page.